WHEREAS, it is the policy of the State to protect
the populace from hazardous products and promote the
right to health and instill health consciousness;
WHEREAS, it is also the policy of the State, consistent
with the Constitutional ideal to promote the general
welfare, to safeguard the interests of the workers
and other stakeholders in the tobacco industry;
WHEREAS, there is a need for the government to institute
a balanced policy whereby the use, sale and advertisements
of tobacco products shall be regulated in order to
promote a healthful environment and protect the citizens
from the hazards of tobacco smoke, and at the same
time ensure that the interests of tobacco farmers,
growers, workers and other stakeholders are not adversely
compromised;
NOW, THEREFORE, pursuant to Section 37 of Republic
Act No. 9211, the following rules and regulations are
hereby promulgated:
Section 1. Title. – These
Rules shall be referred to as the Implementing Rules
and Regulations of the Tobacco Regulation Act of 2003.
Section 1. Coverage. – These
Rules shall apply to all types of tobacco products
placed into commerce in the Philippines, whether locally
manufactured or imported.
Section 1. Definition of terms.
- For purposes of these Rules, the term:
1.1. “Act” – refers
to Republic Act No. 9211, otherwise known as the
Tobacco
Regulation Act of 2003;
1.2. “Advertisement” – refers to any visual and/or audible message
disseminated to the public about or on a particular
product that promote and give publicity by words, designs,
images or any other means through broadcast, electronic,
print or whatever form of mass media, including
outdoor advertisements, such as, but not limited
to, signs and billboards. For the purpose of these
Rules, advertisement shall be understood as tobacco
advertisement;
1.3. “Advertising” – refers to the business of conceptualizing, presenting,
making available and communicating to the public,
through any form of mass media, any fact, data or
information about the attributes, features, quality
or availability of consumer products, services
or credit. For the purpose of these Rules, advertising shall be understood as tobacco
advertising. This shall specifically refer
to any messages and images promoting smoking; the
purchase or use of cigarette or tobacco products;
and cigarette or tobacco trademarks, brand names, design and
manufacturer’s names;
1.4. “Advertiser” – refers
to a person or entity on whose account or for whom
an advertisement is prepared and disseminated by
the advertising agency, which is a service established
and operated for the purpose of counseling or creating
and producing and/or implementing advertising programs
in various forms of media;
1.5. “Celebrity” – refers
to any natural person who, by his accomplishments
or fame, or by reason of his profession or calling, gives the public a
legitimate interest in his doings, affairs and character. The
term includes anyone who has arrived at a position
where public attention is focused upon him as a person,
such as, but not limited to, actors,
athletes and other sports personalities, war heroes,
famous inventors and explorers, among others.
1.6. “Cigarette” – refers
to any roll or tubular construction, which
contains tobacco or its derivatives and is intended
to be burned or heated under ordinary conditions
of use;
1.7. “Distributor” – refers to any person to whom a tobacco product is
delivered or sold for purposes of distribution in
commerce, except that such term does not include
a manufacturer or retailer or common carrier of such
product;
1.8. “Enclosed area” – refers
to an area that is physically separated from
adjacent areas by walls or partitions and a roof or
ceiling. The walls or partitions must be continuous,
interrupted only by doors and windows. The mere presence
of a roof or ceiling over the structure, but without
walls or partitions surrounding said structure, does not constitute an
enclosed area;
1.9. “IAC-Tobacco” – refers
to the Inter-Agency Committee-Tobacco;
1.10. “Indicia” – refers
to any name, logo or trademark and other words,
symbols, designs, colors or other depictions of tobacco
products which are registered, or although unregistered,
are either considered “well known”,
as defined under the Intellectual Property Code of
the Philippines and its implementing rules and regulations,
or have become distinctive in relation to the tobacco
product arising from substantially exclusive and
continuous use in commerce in the Philippines for
at least five (5) years;
1.10. “Indicia” – refers
to any name, logo or trademark and other words,
symbols, designs, colors or other depictions of tobacco
products which are registered, or although unregistered,
are either considered “well known”,
as defined under the Intellectual Property Code of
the Philippines and its implementing rules and regulations,
or have become distinctive in relation to the tobacco
product arising from substantially exclusive and
continuous use in commerce in the Philippines for
at least five (5) years;